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Warner Bros Discovery is launching a data platform that would help advertisers better reach their target audience across both cable and digital channels, it said on Thursday. The Olli...
(Reuters) - Royal Caribbean Group on Thursday raised its annual profit forecast for a second time, benefiting from record demand for cruises and robust onboard spending. Shares of the cruise operator rose about 5% in premarket trade, as the company...
(Reuters) - Tractor Supply beat Wall Street expectations for first-quarter profit on Thursday, as easing transport costs and steady demand for the farming supplies retailer's pet food and gardening products bolstered its margins. Demand for the com...
The Olli platform will help advertisers target particular demographics with a new service called data-driven video, as clients look to maximize reach and deepen engagement. The media brands of advertising group Interpublic Group of Companies will begin testing the platform in the third-quarter of this year, Warner Bros Discovery said. "Leveraging first-party data from active users, Olli constructs detailed audience profiles, ensuring precise first-party targeting and enhanced campaign performance," it said in a statement.
(Reuters) - Warner Bros Discovery is launching a data platform that would help advertisers better reach their target audience across both cable and digital channels, it said on Thursday. The Olli platform will help advertisers target particular dem...