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With sale, Legal Sea Foods’ quirky advertising could be coming to a close From ‘fresh fish’ that badmouthed commuters to ‘Pescatarianism,’ a New York agency created a long line of memorable campaigns By Jon Chesto Globe Staff,Updated December 23, 2020, 3:52 p.m. Email to a Friend Legal Seafoods CEO Roger Berkowitz often appeared in commercials created by the New York ad agency DeVito/Verdi.Lane Turner As Roger Berkowitz hands over the keys to the kitchens at Legal Sea Foods to a new restaurant group, it’s not just decades of family ownership that are coming to an...

“The Beauty in Wearing a Mask” public service announcement encouraging all to be vigilant to help stop the rise of  COVID-19 infection rates. Ailey’s artistry is used in these timely 30 and 60 second spots that remind fellow New Yorkers to join together and move forward during the holidays in battling the spread of the pandemic. ---   Partnership for New York City and Alvin Ailey American Dance Theater Launch New PSA to Remind New Yorkers to Wear a Mask as Second Surge Emerges   Testament at Wave Hill PGCC. Alvin Ailey American Dance Theater rehearsing Alvin Ailey's  Revelations�...

With sale of Legal Sea Foods, another Boston institution changes hands It may be hard to imagine the famed restaurants without Roger Berkowitz, but he’ll still be selling Legal chowder By Larry Edelman Globe Columnist,Updated December 19, 2020, 3:23 p.m. Email to a Friend If it’s not Roger, is it Legal? That’s the question as Roger Berkowitz, the chief executive and public face of Legal Sea Foods, is poised to sign off as soon as Monday on the the sale of the restaurant business his family started in 1968 to PPX Hospitality Group, owner of Smith & Wollensky steakhouses and thre...