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Festive cheer turns out to be a flash in the pan for India's fast food industry

Festive cheer turns out to be a flash in the pan for India's fast food industry
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Demand woes, volume-margin trade-off likely to weigh on HUL

Hindustan Unilever's Q3FY24 performance was lacklustre, with both sales and operating profit barely moving from the year-ago period due to price cuts and higher advertising costs.

Besides weak demand, the FMCG (fast-moving consumer goods) major is facing increased competitive pressures, particularly from regional players, which, coupled with a slow recovery in rural markets, could put revenues under pressure going forward.

Margins are expected to remain range-bound as benefits from falling raw material costs are expected to be neutralised by rising promotional budgets.

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Brokerages eye Sapphire amid muted QSR outlook

Even as the near-term outlook for the quick service restaurant (QSR) industry remains muted, brokerages are positive about the prospects of Sapphire Foods India.

Their preference for the QSR chain comes on the back of the steady performance of Kentucky Fried Chicken (KFC), superior execution and reasonable valuations.

The Sapphire Foods stock is up 11 per cent since the start of November.

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