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Shooting. and that includes high capacity magazines and accessories as well. another big change, dick's will no longer sell any guns to people under 21, regardless of state or local laws. >> we actually sold the shooter a shotgun in november of last year. we looked at that, found out that we did this, we had a pit in our stomach and said we need to -- we don't want to be part of this story. we need a responsibility to these kids. and we decided we are not going to sell these any longer. >> joining me now, cnn's alison kosik. you've been covering this story. to be clear, dick's had already made...

Stand here. >> joining me now, "new york times" columnist and j joe. dick's dropping these guns, it's a big deal. this follows bank much omaha dropping their credit card, delta dropping the discount. seems like retailers and corporations are going to take the steps that congress won't. >> the market is working faster as it often does than congress. this is the beginning of a change. we've seen so many companies set up away from the nra, but that's just one piece of it, and that's not going to change the dynamic. it is more things like what dick's did today. it is more about, for example, black...

Important coherts, moms and teens who control more spending and dictate what's cool around spending that we're with you. what might be interesting is could this be a consumer led revolution because there's been so much inaction. >> dick's audience because it sells different things at different stores. the dick's stores in the field and stream stores. one of the audiences is aging and aging out. that's the more conservative firearms class. the kids may be used to buying things online. are they betting that movement is so big they will attract more than they will lose. this will cost them in som...

Have it. she said what will you do. i said i'll be from other people. she says you know walmart sells more guns. you're mad at amazon for streaming nra tv and walmart sells the guns. taking a position to boycott, a fair one, would be actually quite hard for the average american to do. >> going a bit off script, our nation's democracy has been weaponized by russian intelligence group and we know it happened on facebook and instagram. >> but we don't give it up. >> have you guys taken facebook or instagram off your phone? >> no. >> this is a very good point. the boycott concept is difficult. for...

America, our kids. a along with ending sales of assault style rifle. that will no longer sale high capacity magazines and will not sell firearm to anyone under the age of 21 regardless of local laws. >> it employs tens of thousands of people in more than 700 stores around the country. has a market value of more than $3 billion. it also owns field and stream. a big retailer for out door gear. during a review, dick's found it legally sold a gun to the parkland shooter back in november. it was not used in the attack but the company ceo says that helps spur the decision. >> we went back and we did...