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Inside the downfall of the nra." and tim, i hope you heard rachel maddow say at the beginning of this hour she's eager to read your book. she was reporting on this lawsuit i just referred to during her hour tonight. let's talk about, first of all, the state of the nra and where is it in its downfall. >> you know, the nra is facing its most serious crisis it's ever faced. it's facing a revolt from some of its members, protests from members of its own board of directors, a serious financial crisis. i mean in "misfire" i outline in 2018 it almost didn't make payroll. that's a serious, serious pro...

Previously they wanted democrats to partner up with on their issues. afterwards, they embraced this culture war approach. they found it to be very successful in ginning up fund-raising during the obama years. but this comes to a head in the trump era. >> it becomes extreme in its messaging. >> financially they are dependent on kind of pushing this messaging during the obama era, and it gets them in a lot of trouble during the trump administration. fund-raising plummets. they find themselves in serious financial problems to the point that in 2018 they couldn't even -- they almost didn't make pa...