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Google joins European Travel Commission to foster skills and strengthen European tourism recovery Share Google has joined the European Travel Commission (ETC) as an Associate Member to help drive the European tourism sector’s recovery in 2021 and strengthen the sector as an engine for economic growth, employment and regional development for all Europeans. ETC has been working for years to boost sustainable tourism development in Europe, raising awareness of European lesser-known destinations and highlighting the benefits of local experiences ...

Google wants European Tourism to recover 3 days ago The partnership will support ETC’s work on sustainability, digitalization of tourism, and connectivity Google and ETC will work towards strengthening the competitiveness of the tourism sector in Europe We are proud to join the European Travel Commission, we look forward to working together to contribute to the travel sector recovery in Europe. The travel landscape changes quickly, and we are committed to continuing to provide digital skills training, data insights, and tools to help travel and tourism organizations adapt their offerings to...

May 11th 2021, 11:36 The European Travel Commission (ETC) has attracted Google as an associate member to help drive the tourism sector’s recovery this year. The Google-ETC collaboration will help build the digital capabilities of tourism organisations in Europe through tailored training events for members, equipping them for digital transformation and market agility. It will also guide policy and decision making in the tourism sector through joint research and thought leadership initiatives. ETC and Google will exchange insights to promote sustainable travel, drive tourism growth and provid...

Representatives of the industry are ready to digitalize small businesses, but MEP Josianne Cutajar believes that the human component in future services should not be discounted. In a EURACTIV panel held on 2 March, speakers representing different sectors and business models discussed the impact of digitalization in times of Covid, focusing on the tourism sector. Joining MEP Cutajar were Diego Ciulli, Senior Public Policy Manager at Google, Nick Hall, CEO of Digital Tourism Think Tank, Frederico Mollet, Policy Analyst at EPC and Frank Rosenberger, CIO of TUI Group. Cutajar’s main concerns we...