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Women buy women's magazines, and guess what? they would say that's an attractive woman, and these are thin-as-a-rail women. now, look, as to being in the business of creating size 18 clothing, maybe people don't want to sell booze to alcoholics. have you ever thought of that? >> oh, interesting. >> i don't want to -- even if i could make a killing at it, i don't know if i'm selling plus 20 sizes because i really want to put that person in a diet program. >> the booze companies are selling to alcoholics. >> well, i get that, but you wouldn't make a business of that and, there can, there will be...

>> yes. we hear a lot of stories. always good to have another one. a lot of dishonest people out there too. >> i know. >> a lot of good people as well. >> all's well that ends well. >> all's well that ends well. >> there you go. >> there you go. coming up the professional athlete making more money in any one else in sports. >> losing weight on a strict budget. one man's diet program, involves trip after trip to the dollar store. see how much weight he has been able to lose doing this. you're watching "world news now." ♪ thank god for the dollar store ♪ >> announcer: "world news now" weathe...

Think things through. >> i would do better if you would come and yell at me as i'm going to the refrigerator. >> you may not feel that way. >> exercise. top level tip. consistency is key. is that really the thing that will keep you losing weight? >> with weight loss, absolutely. being consistent with your diet program, with your exercise regimen is what will get you results. if you start a fad diet for a month, and it's not sustainable, you will go back to the old way, you will put the weight back on and then some. you want to find a program. simple, manageable tips. no deprivation. >> remodel...

Tasting foods like a double bypass burger and flatliner fries, along with a cold beer and cigarettes, it's a diet program that you could stick to for life. >> megyn: by the way, randy, we believe the first man in the commercial was the first unofficial spokesperson who died at age 29 of a heart attack. >> no question they're making light of it and cuts ott that they're serious and that people could die. cigarette commercial, i couldn't remember the last time i saw somebody make a joke about that. nfl players, joke here, no way, no how does someone think after seeing the commercial or jokes mad...

>> you don't need a brain. that's very 20th century. we're over that. what you're saying is as the body changes, you get smarter. >> that's right. >> elaborate on that statement. >> well, we're so focused on our heads, we humans, that we forget there are lots of very successful animals out there that have very little brain, and so we can actually show in our experiments that we can get better behavior, better feeding, better escaping from predators, without touching the brain just by changing the body. >> huh. that's pretty -- that's a great headline. that's a great new super headline, that's ...