Long Haul Spa launches in China with an eye on TR opportunities in China
Long Haul Spa launches in China with an eye on TR opportunities in China The beauty brand can now sell on WeChat Beauty and wellness brand WeChat. The move was accelerated after the brand was selected for the Digital Accelerator Programme China, an initiative run by Trade and Investment Queensland, Australia, to enable trade with China for Queensland-based business in specific sector, including beauty, wellness, skincare and cosmetics. Fifteen brands were chosen for the scheme after a four-phase selection process. The programme supports the brands to establish ecommerce and brand-building ...