Brands must tap into the emotional value of digital: Google's Siddharth Shekhar
Digital adoption is no longer a mere consequence of the pandemic. It has become an integral part of life for many who took to the internet because of the unprecedented situation. “Brands, therefore, need to be, not just Covid-proof, but also future proof,” said Google industry head – telecom, media, and entertainment Siddharth Shekhar.
Source: indiantelevision.com