Digital Retex News Today : Breaking News, Live Updates & Top Stories | Vimarsana

JUL 06, 2021 On June 24, the livestream of Louis Vuitton’s spring 2022 menswear show, dubbed “Amen Break,” raked 131 million views across different social platforms in China. Among them: Kuaishou, which contributed 39 million, or nearly one-third, of the views. Kuaishou, which translates to “quick hand,” is a Chinese short-video platform and a nemesis of TikTok’s local version Douyin. It was an unexpected platform choice for Louis Vuitton as its content is known for being geared toward China’s mass market, with audiences in less populous and less deve...

In the pre-COVID-19 era, China was Europe's fastest-growing source market for international tourism with about 5 million Chinese tourists every year. France, Italy and Spain are among their favourite spots for holidays. Chinese tourists also spend over 250 billion euros a year around the world. In a sector that has been dramatically hit by the pandemic, operators are confident that recovery will progressively start once a huge vaccination programme takes place. They are already preparing to welcome millions of passengers from the Far East. According to Dragon Trail Interactive, a company ...