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IST INTECH to Host Digital Touchpoint at UV Days 2023 with Support from People&Technology, Array Graphics, and Neos

IST INTECH to Host Digital Touchpoint at UV Days 2023 with Support from People&Technology, Array Graphics, and Neos
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PCCW taps ContentWise for Now TV personalisation

| 11 January 2021
Aiming to rebuild the entire UX personalisation of its Now TV IPTV and OTT TV service, Hong Kong multimedia and entertainment company PCCW Media has deployed ContentWise’s digital experience automation and personalisation software.
Now TV is the largest pay-TV service in Hong Kong, featuring over 150 channels and dozens of VOD categories, with a wide diversity of TV, movies, kids and live sports content in Cantonese and English. AI-powered customer experience company ContentWise provides video operators, digital publishers and online retailers with software and expertise to create personal and smart CX at every digital touchpoint.
The two companies have collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalised relationship with its subscribers, with a particular focus on enhancing the on-screen user experience, simp ....

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