7-Eleven Australia builds an 'enhanced loyalty' team
By Kate Weber on May 13, 2021 6:49AM Stands up platform and squad to deal in customer data insights. 7-Eleven Australia has created a new digital team to build customer-focused personalisation and improve consumer loyalty. The team's existence is intended to drive a more strategic view and focus around customer personalisation and strategies on how to expand the capability across the convenience business. Head of digital innovation Paul Wallace told the Digital Virtualocity conference yesterday that the company had set up a personalisation program to...
Source: itnews.com.au