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Rupa Unveils 5th RUPA COMFORT STORE in India Jan, 14 2021 Rupa Unveils 5th RUPA COMFORT STORE in India The company will use FOFO model for its retail strategy in order to achieve a deeper penetration across different markets. Rupa & Company Limited, India’s leading knitwear brand, has opened its 5th RUPA COMFORT STORE in India. The new store has been launched in Sikar, Rajasthan. Designed as ‘Experience Zones’, the Comfort Stores’ objective is to provide consumers a personalised brand experience, and to pass on various benefits of an Exclusive Outlet to the customers. Rupa & Company is targeting to launch 150 Exclusive Retail Stores over the next 2 years across the top 50 cities in the country. The company will use the FOFO model for its retail strategy in order to achieve deeper penetration across different markets. ....