Single customer view helps drive a 45% increase in loan sales for NatWest – Econsultancy
2020 Summary In partnership with Zenith, NatWest increased sales by 47% year on year by creating a single digital targeting and measurement platform. This gave it the ability to efficiently target existing NatWest customers and measure performance online accurately. Objectives & Aims NatWest wanted to sell loans to its existing customers only. It partnered with Zenith to help find its customers ‘in the wild’, to sell them – and only them – loans. The bank also asked Zenith to link its multiple first-party data sources so that it could understand more about its customers. Implementatio...
Source: econsultancy.com