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Philosophical drive, being this relentless and tough on people as tour'e was explaining, how did that work with evolving corporate strategy? sometimes the company needs to do different things. >> we see this in other parts of business. sam walton at walmart and steve jobs at apple and bill gates, of course, these leaders who you don't stop and don't -- arnt satisfied with the status quo and want the best out of everything around them. in amazon's case, it makes it a tough place to work. the turnover rate is very high. it also is probably responsible for a good deal of amazon's success. bezos i...

Moved to seattle. ultimately was able to raise a lot of money. and amazon went through its own share of turbulence. there were a couple of years during the dotcom bust when the share price went down into the single digits but what distinguished bezos, he never blinked. he never gave up. he had this vision for the everything store and wanted amazon to sell everything online. while he had to let employees go and shrink the company down for a few years, he basically stayed true to the original idea and now we see today that's paid enormous dividends. >> it's well known he was adopted and through ...