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Of ground force command once we realized the problem of logistics distribution outstripped capacity of the effective municipal governments but that three star general was there extension of northern command. made a number of improvements to that distribution process and marshalling of military resources since, for instance, general honore experienced what he did in katrina. matured a bit from that day. what he lacked back then has been put in place and in place for this response out of san antonio and augmented by a northern command structure that's been pretty robust and forward leaning here....

Who should be talking to your customers? more than you, of course i have people who answer lots of questions. but i get in there, too. so all business owners need to talk to the people that they serve. we used to make all the toys. a lot of work, a lot of work. let me tell you. what i realized over time is that my core competency wasn't manufacturing. it was distribution. i had the best sleigh in the world. so i could get to everybody's house in one evening. but, manufacturing, let that to the best, so i outsource it. it took a good 75 years, but because i had such a strong brand, we were able...

And in the process, we got much more lean. i can't say same thing about myself. but our distribution process is leaner, and we even have our elves have been going off and becoming black belts. everybody finds that a laugh. ho, ho, ho, ho. it's time now to answer some of your business questions so let's get our board of directors in here to help us out. shama hyder is the ceo of the marketing zen group, a digital public relations firm and cori lathan is the co-founder of anthrotronix, a firm specializing in human computer interface design and health care related product development for mobile...

Strong value sheet, as well. and we like dell computer. it's relatively cheap, multiple cash flow and they have a good distribution process. >> josh, lots of questions. >> everyone get that? >> i can hear the ink. >> those are big names. we get a lot of viewer questions every week. let's start off with this first one. someone asking for the basics. hanna says, give me the basics. they don't teach this stuff in high school. if you were to boil down investment 101 into a few steps, two or three steps, what would you say? >> listen to your grandmother. older people who have been through cycles. w...