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Asia Business Report

is but i_ little bit too much for what it is. but i think that was the best— is. but i think that was the best starting point we could have — best starting point we could have. �, best starting point we could have. � , ., , �* , have. it's not 'ust me, it's me! 01h have. it's notjust me, it's me! dj khaled's _ have. it's notjust me, it's me! dj khaled's role - have. it's notjust me, it's me! dj khaled's role is i have. it's notjust me, it's. me! dj khaled's role is part have. it's notjust me, it's - me! dj khaled's role is part of an emerging _ me! dj khaled's role is part of an emerging trend _ me! dj khaled's role is part of an emerging trend of - me! dj khaled's role is part of an emerging trend of famous | an emerging trend of famous faces taking on executive roles. think ron williams at louis vuitton or the upper cut matthew chau. it used to be that develop products you hire celebrity to pose with it. run some tv ads unstick stricter image a giant billboard. a huge sign here, part of the attractions to new york's times square. but that was the age before social media. vanessa friedman as the new york times she fashion critic.— she fashion critic. once upon a time not she fashion critic. once upon a time got most _ she fashion critic. once upon a time got most of _ she fashion critic. once upon a time got most of the - she fashion critic. once upon a| time got most of the consumer information through magazines. as these that allow direct medication between brands and celebrities and consumers, that stranglehold completely opened up. stranglehold completely opened u - . stranglehold completely opened u . _ ., ., ., , stranglehold completely opened up. the floodgates opened. for the stars. _ up. the floodgates opened. for the stars, she _ up. the floodgates opened. for the stars, she says, _ up. the floodgates opened. for the stars, she says, it's - up. the floodgates opened. for the stars, she says, it's about | the stars, she says, it's about

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Asia Business Report

the same time we are visionaries as well. it is beautiful, if you think about it, it is like levels and steps of your hard work and get to a certain point and boom, look at this, he has his own store with snipes. let's not forget about the 35 years of hard work to get to worry about today. given his busy schedule _ get to worry about today. given his busy schedule though, - get to worry about today. given his busy schedule though, howl his busy schedule though, how much can a celebrity like dj khaled really contribute? a lot, according to the ceo. he credits the wrapper with turbocharging the company's turbocharging the compa ny�*s growth turbocharging the company's growth in america from 65 stores to over 300. be honest, that was a — stores to over 300. be honest, that was a crazy _ stores to over 300. be honest, that was a crazy move. - stores to over 300. be honest, that was a crazy move. the - stores to over 300. be honest, l that was a crazy move. the time when we made _ that was a crazy move. the time when we made this _ that was a crazy move. the time when we made this deal, - that was a crazy move. the time when we made this deal, we - that was a crazy move. the time | when we made this deal, we just had 65— when we made this deal, we just had 65 stores in the us and we signed — had 65 stores in the us and we signed with dj khaled, we signed _ signed with dj khaled, we signed with dj khaled, we signed with two nba teams and everybody in the united states thought — everybody in the united states thought thisjevon everybody in the united states thought this jevon carter is a little — thought this jevon carter is a little crazy because this is a little — little crazy because this is a little bit _ little crazy because this is a little bit too much for what it is. little bit too much for what it is but — little bit too much for what it

It , Work , Levels , Store , Point , Steps , Visionaries , Boom , Snipes , Celebrity , Dj-khaled , Ceo

Asia Business Report

celebrity creative directors are black fashion. more companies are hiring famous faces to fill executive roles. without the bbc�*s north america corresponded michelle fleury in new york to speak to one of them and find out what is driving the new trend and they qualified? dj khaled, the grammy award—winning music mogul with the mitres touched. his latest partnership with latest german spirit were brandished saw him open a concept store at his home town, miami. let's go shopping! but he's notjust the ipad. he is also chief creative officer. a title he does not take lightly. why are we seeing more celebrities in executive roles? you have to remember, people through that name around, celebrity, which is a blessing, and i'm very grateful for the world calling me a celebrity of

Companies , Celebrity , One , Directors , Executive-roles , Bbc , New-york , Fashion , Michelle-fleury , North-america , Dj-khaled , Trend

Verified Live

but at the same time, as you know, we're visionaries too. and i think it's beautiful if you think about it. it's like levels and steps of your hard work, and then you get to a certain point and, boom, look at this. khaled got his own store. you know, let's not forget about the 35 years of hard work to get to where i'm at today. given his busy schedule, though, how much can a celebrity like dj khaled really contribute? a lot, according to snipes ceo sven voth, who credits the rapper with turbo—charging the company's growth in america from 65 stores to over 300. being honest, that was a crazy move. that time when we made this deal we just had 65 stores in the us and we signed with khaled, we signed with two nba teams and everybody in the united states thought, this german guy is a little crazy because this is a little bit too much for what it is.

Dj-khaled , Work , Point , Visionaries , Levels , Store , Boom , Steps , Lot , Celebrity , Growth , Rapper

Verified Live

but i think that was the best starting point we could have. # it's notjust me, it's we #. dj khaled's role is part of an emerging trend of famous faces taking on executive roles. think pharrell williams at louis vuitton or the rapper future at lava. it used to be that to sell product, you'd hire a celebrity to pose with it, run some tv ads and stick their image on a giant billboard. the huge signs here, part of the attraction for visitors to new york's times square. but that was in the age before social media. now it's time for a look at the weather with ben. hello there. the weather has started to turn a little drier and a little brighter. and over the next few days, we can expect it to turn a little bit warmer as well. it will start to feel quite humid. now, through this evening and tonight, most places will be dry with clear spells, but we'll keep more in the way of cloud across northern and eastern parts of scotland, maybe north—east england, bringing just one or two

Dj-khaled , Trend , Part , Rapper , Role , Starting-point , Roles , Famous , Lava , Pharrell-williams , Notjust-me , Louis-vuitton

Verified Live

are back in fashion — and more companies are hiring famous faces to fill executive roles. we sent the bbc�*s north america correspondent michelle fleury to speak to one of them — in new york — to find out what is driving this new trend. a warning — her report contains flash photography. # when you get this dark, you've got to feel your way out #. dj khaled, the grammy award winning music mogul with the midas touch. his latest partnership with german streetwear brand snipes saw him open a concept store in his hometown, miami. let's go shopping! but he's notjust the brand's hype man. he's also its chief creative officer. a title he doesn't take lightly. why are we seeing more celebrities in executive roles? i mean, you got to remember, you know, people throw that name on a celebrity, which is a blessing. and i'm very grateful for the world to call me a celebrity.

Report , Bbc-news , Michelle-fleury , One , Trend , Executive-roles , New-york , Companies , Fashion , North-america , Flash-photography , Dj-khaled

BBC News Now

to get to where i'm at today. given his busy schedule, though, how much can a celebrity like dj khaled really contribute? a lot, according to snipes ceo sven voth, who credits the rapper with turbo—charging the company's growth in america from 65 stores to over 300. that time when we made this deal we just had 65 doors in the us and we signed with khaled, we signed with two nba teams and everybody in the united states thought, this german guy is a little crazy because this is a little bit too much for for what it is. but i think that was the best starting point we could have. # it's notjust me, it's we #. dj khaled's role is part of an emerging trend of famous faces taking on executive roles. think pharrell williams at louis vuitton or the rapper future at lava. it used to be that to sell product,

Petroleum , Company , Celebrity , Dj-khaled , Rapper , Sven-voth , Stores , Growth , Schedule , 300 , 65 , Deal

Verified Live

in new york — to find out what is driving this new trend. a warning — her report contains flash photography. # when you get this dark, you've got to feel your way out #. dj khaled, the grammy award winning music mogul with the midas touch. his latest partnership with german streetwear brand snipes saw him open a concept store in his hometown, miami. let's go shopping! but he's notjust the brand's hype man. he's also its chief creative officer. a title he doesn't take lightly. why are we seeing more celebrities in executive roles? i mean, you got to remember, you know, people throw that name on a celebrity, which is a blessing. and i'm very grateful for the world to call me a celebrity. but at the same time, as you know, we're visionaries too.

Report , Trend , New-york , Flash-photography , Dj-khaled , Brand , Concept-store , Partnership , Hometown , German , The-grammy-award , Music-mogul

BBC News Now

when you get this dark, you've got to feel your way out. dj khaled, the grammy award winning music mogul with the midas touch. his latest partnership with german streetwear brand snipes saw him open a concept store in his hometown, miami. let's go shopping! but he's notjust the brand's hype man. he's also its chief creative officer. a title he doesn't take lightly. why are we seeing more celebrities in executive roles? i mean, you got to remember, you know, people throw that name on a celebrity, which is a blessing. and i'm very grateful for the world to call me a celebrity. but at the same time, as you know, we're visionaries too. and i think it's beautiful if you think about it. it's like levels and steps of your hard work, and then you get to a certain point and, boom, look at this. khaled got his own store. you know, let's not forget about the 35 years of hard work

Way , Dj-khaled , Brand , Concept-store , Partnership , Hometown , Let-s-go , Streetwear , German , Midas-touch , The-grammy-award , Music-mogul

Verified Live

dj khaled's role is part of an emerging trend of famous faces taking on executive roles. think pharrell williams at louis vuitton or the rapper future at lava. it used to be that to sell product, you'd hire a celebrity to pose with it, run some tv ads and stick their image on a giant billboard. the huge signs here part of the attraction for visitors to new york's times square. but that was in the age before social media. you know, it started back in 2008 when instagram was invented. vanessa friedman is the new york times chief fashion critic. once upon a time, we got most of our consumer information through magazines. as the internet allowed direct communication between brands or celebrities and consumers, that stranglehold completely opened up. it's like the floodgates opened. sor the stars, she says, it's about more than just the benjamins. for the stars, she says, it's

Dj-khaled , Role , Trend , Rapper , Part , Roles , Famous , Lava , Pharrell-williams , Louis-vuitton , Celebrity , Image