Detailed text transcripts for TV channel - MSNBC - 20180716:01:28:00
America, 2% market share, and curious executive flies over and goes into the one dmc show. >> when he performs "my adidas," 18,000 kids hold up adidas. the executive sees this, and he's blown away. it changed the way brands look at artists. hip hop artists in particular, to be a part of their advertising campaigns or be a part of their brand campaign, and they got the first endorsement deal a part of it. >> they say "my adidas" was the start of the culture, but it's the start of the awareness that the culture existed if the first place. ♪ >> we took the beat from the street and put it on tv....
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