ambani: View: How Mukesh Ambani will use finance to tighten DNA loop
A successful fintech loans platform draws upon what the Bank for International Settlements calls a self-reinforcing “DNA loop,” shorthand for data, network and activity. The digital trail people leave behind on e-commerce or social media sites can be used to bind them into a strong network, which can be harnessed to encourage borrowing activity, leading to yet more data on consumer behavior.
Source: indiatimes.com