Detailed text transcripts for TV channel - MSNBC - 20130120:12:47:00
Willing to pay you enough so that it makes a viable business and how do you figure out what you can charge for this? >> you know, one of the things we usually believe as founders is, of course people are going to value this at whatever price i just said. and you set a price and you're usually surprised you don't get enough sales or people think it's too expensive or worse is you leave a lot of money on the table. the nice part is today you can actually use the internet and direct sales techniques to kind of do ab testing, that is, test different prices, test different categories, test differen...
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