BBCNEWS BBC News June 4, 2024 18:25:00
And on the other side, you have a cost of living crisis with retailers reluctant to pass on higher costs to their consumers. and in the middle, farmers are getting squeezed to such an extent, some are cutting production or giving up altogether. retailers say they are aware of the pressure farmers are under, but so is everyone else. customersjust don't have the money when they come into our stores so it is a really tough equation for retailers. keeping the prices as affordable as possible, but getting as much money back to farmers as well. farming groups argue that increasing the number of seas...