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Skin care line called rodan & fiel fields. soon after launching, estee lauder came knocking and they sold the company. >> you guys took a risk. you sold the company and then you bought it back. >> we did. we were trapped behind the glass counter, completely. we just weren't their highest priority and we were never going to get anywhere. so the courage to buy it back wasn't difficult. the courage to start again with all the risks, completely on our shoulders, everything we had earned from proactive, we poured into the new venture. >> and not even really understanding fully how we're going to se...

The more you live between life and business, the more you need someone at your back. the powerful backing of american express. don't live life without it. eleanor writes, does it make sense to do a really big one time customer discount for my store to get people in the door? >> in short, i would not recommend that. what's going to happen is that your people will actually -- or kuflts will get used to the price point and to be very difficult to get out of that price point and sell them more profitable products. if you're trying to get people in, try to figure out what is the real purpose? if ...