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No one has your back like american express. so no matter where you're going... we're right there with you. the powerful backing of american express. don't do business without it. don't live life without it. eleanor writes, do it makes sense to do a one-time customer discount for my store to make people get in the door? >> i would not recommend that. your people or your customers will get used to that price point and it will be difficult to get out of that price point and sell more profitable products. you have to figure out what is the real purpose. do sampling. it's better than lowering the...

♪ ♪ funding to help grow your business... ♪ ♪ another way we have your back. ♪ ♪ the powerful backing of american express. don't do business without it. eleanor writes, does it make sense to do a really big one-time new customer discount for my store just to get people in the door? >> in short, i would not recommend that. what's going to happen is that your people -- or your customers will get used to that price point and to be very difficult to get out of that price point and sell them more profitable products. so if you're trying to get people in, try to figure out, what is the...

Snowy day. >> danielle, that was a -- it was like a commercial. i feel like you have practiced that. >> yes, ich. >> seal shoe covers. it was awesome. and i think they are awesome. i want to show you the shoes that i'm wearing, high heels. >> yeah. what are you hiding underneath here? >> i am hiding high heels. >> oh, you guys have to see this. >> and that's exactly how my invention -- >> is supposed to work. >> yeah. because once you wet this type of product, it's ruined. >> okay. >> the shoes i have on right now would be a concern for me. >> i want to hear your feedback. what did you think? ...

Let's rent out a ballroom. so i remember looking out behind the curtain and seeing six people in the audience. one of chwhom was like my aunt. oh, my god. so devastating. and i remember turning to both cathy and my husband and saying, do you think we're going to make it? and i remember my husband saying, you know, i don't know, but we have to keep trying. >> that effort paid off. from seven employees in 2008 to more than 700 employees now. plus more than 200,000 consultants that sell the product. rodan and fields is now the number one skin care brand in north america. >> a lot of people would ...

Decision to sell their business to estee lauder and how they bought it back. we go a lot more in-depth. i hope you get a chance to listen to it. it's really interesting. the pod cast is still pretty new and we love hearing what you think. we've gotten some really interesting feedback from people so far. so thank you to those of you who have tuned in. for several weeks now, we've been doing our elevator pitch from here at hsn, the original tv network. we've made some dreams come true and we've had a few disappointments. but today, we're going to find out, again, if our elevator pitcher makes ...