Canon Central & North Africa taps further into the African print market by appointing four new Business Partners across the continent
“Findings from our studyhighlights thegrowth ofdigitisation accelerated by the pandemic but also, significantly, indicatesan evolutionincustomerdemand,whichpointsto arange ofuntappedgrowth opportunities within the sector,particularly for PrintServiceProviders(PSPs),”explains Ben Gossage:Sales & Marketing B2Bfor Canon Central & North Africa . The greatest gap lies in customer interactionand the value that can be derived froma more consultative approach,notesBen. “A report on our findings,entitled‘Creating Customer Value’reflects that fewer than20% of p...
Source: pulse.com.gh