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Important how you make it and with whom. >> the starting point in my philosophy, the starting point, you know, for long-term success is not thinking how i do maximize my profit. it's how do i create the most profit, the most value for others, for my customers and in society. and, and then as you're able to do that, then you can worry about i want to be compensated for all the value i'm creating for others. and that needs to be every -- if a business person wants to be successful over time, that needs to be the attitude. and the attitude through the entire organization. >> you say you have alwa...

We try to reward people according to the value they create. value they create in society and value they create for the company. >> and that you will hire based on talent even if you don't have an open spot necessarily? >> on value, yeah. if we find somebody who has a great combination of talent that we think we can use and values consistent with our principles, we want to hire them. >> how can you hold to a budget under those circumstances? >> well we're not big on budgets. we want to vallate everything to according, will it create value and eliminate whatever doesn't create value. >> you also...

Boss? >> oh, absolutely. we try to reward people according to the value they create. value they create in society and value they create for the company. >> and that you will hire based on talent even if you don't have an open spot necessarily? >> on value, yeah. if we find somebody who has a great combination of talent that we think we can use and values consistent with our principles, we want to hire them. >> how can you hold to a budget under those circumstances? >> well we're not big on budgets. we want to vallate everything to according, will it create value and eliminate whatever doesn't ...

Boss? >> oh, absolutely. we try to reward people according to the value they create. value they create in society and value they create for the company. >> and that you will hire based on talent even if you don't have an open spot necessarily? >> on value, yeah. if we find somebody who has a great combination of talent that we think we can use and values consistent with our principles, we want to hire them. >> how can you hold to a budget under those circumstances? >> well we're not big on budgets. we want to vallate everything to according, will it create value and eliminate whatever doesn't ...

Important how you make it and with whom. >> the starting point in my philosophy, the starting point, you know, for long-term success is not thinking how i do maximize my profit. it's how do i create the most profit, the most value for others, for my customers and in society. and, and then as you're able to do that, then you can worry about i want to be compensated for all the value i'm creating for others. and that needs to be every -- if a business person wants to be successful over time, that needs to be the attitude. and the attitude through the entire organization. >> you say you have alwa...