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It's important for the bbc anyway, because you know, this audience that maybe will be coming off the back of rupaul�*s drag race, or we're at half—time and the africa cup of nations. so we're picking up a hard—to—reach audience for news. so we're kind of getting to them by stealth and hoping that, you know, they'll stumble across us, and actually, we'll be a good add—on, tell them something they didn't know, and then, you know, bring people back into news and make a lifelong habit, hopefully. i love that stumbling onto it because it moves around, doesn't it, in the schedule? it does,...

Of rupaul�*s drag race, or we're at half time and the africa cup of nations. so we're picking up a hard—to—reach audience for news. so we're kind of getting to them by stealth and hoping that, you know, they'll stumble across us, and actually, we'll be a good add—on, tell them something they didn't know and then, you know, bring people back into news and make a kind of lifelong habit, hopefully. i love that stumbling onto it because it moves around, doesn't it, in the schedule? it does, yeah. younger viewers, i think it's fair to say, have generally been deserting traditional broadcast...

Doesn't it, to the fact there are two interesting questions here? one is, should these people even be on his podcast in the first place? but the second is, if they're going to be there, how does he handle what they say? now, batya from newsweek, i definitely want to ask you about that. before we do, though, here's a little of a post that joe rogan put on instagram a few days into this story. one of the things that spotify wants to do that i agree with is that, at the beginning of these controversial podcasts, like specifically ones about covid, is to put a disclaimer and say that you should sp...

Ok, now on bbc news, it's time for the media show. hello, i'm ros atkins. welcome to this week's media show. we're going to talk about bbc three because it's back as a linear television channel, six years after the bbc decided it shouldn't be one of those. and we'll talk about spotify and joe rogan. he's in the middle of a storm over covid misinformation that may have been on his podcast, and some people are saying, "should spotify really be funding content like that?" we will get into all of the issues that raises. let me introduce you to our guests. we have elizabeth dwoskin, silicon valley ...

A prominent anti—vax influencer who has promoted a number of false claims about the vaccine, essentially suggesting people shouldn't have it or that it's causing harm. and one worry is that people tuning into rogan's podcast — which is conversational, like you say, which is chatty, which they might find more accessible and more interesting than a lot of the accurate and slightly more boring information from scientists and trusted experts — they'll listen to it, and then they'll go and follow up. they'll google this anti—vax influencer, and so they quickly find themselves brought into m...