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A bit differently with this infomercial, which is total transparency. and i want you to tell our audience why we're doing it that way. >> i'm used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. they'll use 5, 6, 7, 8 different products to get that look, whereas with-- >> to sell one product. >> i don't know how they get away with it, i don't. and i said, "if we're gonna do this together, it's only if we're honest with it, only using wen. >> i'm not blowing smoke up anything over there, but literally the first time i tried the produ...

>> so if it doesn't lather, how does it clean your hair? >> with wen, what i've done is i've eliminate the detergents, the surfactants, and all the harsh chemicals, and it actually cleanses with extracts, essential oils, and botanicals. so you're cleansing the scalp and hydrating the hair at the same time without stripping it. >> growing up as an asian woman, it's, uh, it was a real struggle a lot of times dealing with my hair. asian hair, as beautiful and as shiny as it is, it can be very coarse and very unyielding. so, what wen products did for me is that my hair became softer and more manag...

Which is total transparency. and i want you to tell our audience why we're doing it that way. >> i'm used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. they'll use 5, 6, 7, 8 different products to get that look, whereas with-- >> to sell one product. >> i don't know how they get away with it, i don't. and i said, "if we're gonna do this together, it's only if we're honest with it, only using wen. >> i'm not blowing smoke up anything over there, but literally the first time i tried the product i knew that not only it was special, b...

Sheen, luster, moisture, shine, not to even mention your color. >> so if it doesn't lather, how does it clean your hair? >> with wen, what i've done is i've eliminate the detergents, the surfactants, and all the harsh chemicals, and it actually cleanses with extracts, essential oils, and botanicals. so you're cleansing the scalp and hydrating the hair at the same time without stripping it. >> growing up as an asian woman, it's, uh, it was a real struggle a lot of times dealing with my hair. asian hair, as beautiful and as shiny as it is, it can be very coarse and very unyielding. so, what wen ...

What did you put in-- >> what's in wen is a perfect balance of herbs and natural oils and ingredients that actually nurture the hair, and replenish the hair. so it doesn't lather. it's not going to lather. it's rich, it's creamy, it's like nurturing your scalp every time you cleanse your hair. >> so, wen cleansing conditioner replaces shampoo? >> not only does it replace your shampoo, it replaces shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner. >> five products in one. >> yeah, and your hair looks how? >> oh, well, if i do say so myself. >> i love wen. i'm completel...