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Detailed text transcripts for TV channel - MSNBC - 20160103:14:08:00

Advertising. they re motivated by word of mouth. what the republican party historically has done is beat up the presumptive nominee and nominate individuals meaning in the first couple of states that actually don t become the nominee. so what jeb bush has to do is lower the expectations and probably try to hold on there into super tuesday. if he can hold on to super tuesday mathematically can he win the nomination. it doesn t matter about iowa and new hampshire. what happens is south carolina and the other state at the end of february. what all three of you said so far and i go to you here, michael, the idea of okay, that the messaging just doesn t sound strong. it s not robust, it s not forward. it s not like i m in control, i m doing well. i don t know that s in his temperament, i don t know that s in jeb bush s dna. maybe it was in his brother s we saw and wasn t really in his father s but certainly not in his and i think he needs to share the decisive action and i m moving past ....

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Detailed text transcripts for TV channel - MSNBC - 20160103:14:05:00

That s a really smart move i think. advertising is not what takes people to the caucuses. you need people on the ground to do that. jeb bush could perform better than his poll numbers if he has a strong enough organization and i think that coming in fifth in the caucuses is not going to be good enough this year. he needs to move into fourth place if ben carson continues his freefall, jeb bush could do that. 29 days to go. what are you watching? what is the key move? obviously the ground game is one of the items you brought up and the ad campaign will be less effective along the way but also the messaging and who is resonating right now in your state. right, so get hot at end cannot be overemphasized. so what s going to be important? the debates first of all, are going to be extremely important. debates have driven poll numbers. ted cruz had that sort of moment where conservatives coalesced ....

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