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By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we've seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, bigname companies report that sales have started to slip back once again. Let's have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional...

I may be white or i may be black and the officer may be white. >> charles, do you agree with the chief that one way to start to overcome bias is to have more contact, whether it's more contact between officers and the community, more contact -- i mean the more you learn about other people, the more time you spend with people who are different, the more perhaps your eyes are opened? >> right. what the police chief is saying is that they are basically doing this experiment in realtime on the ground and seeing results. and that is good. but that's not necessarily the scientific data that we need ...

That doll study that we did, they were stunned to see their 4 and 5-year-old child when asked who's the good child without any prompting, any explanation of, you know, why one would be good and one not going toward pointing, you know, to the white child as the good child, the darker skinned child as the problem child. we saw that over and over again, even among african-american kids having this implicit bias. the parents were stunned. a lot of them started to feel like a lot of them said previously, well, i don't need to have a conversation with my child about this because my child doesn't see...

Color estimate. >> okay, yeah. >> reporter: we asked renowned child psychologist and university of chicago researcher dr. margaret beale spencer to design a pilot study for cnn and analyze the results. >> our children are always near us, you know, because we're a society, and what we put out there, kids report back. and you ask the question, they'll give you the answer. >> reporter: spencer's team tested more than 130 kids in eight schools with very different racial and economic demographics. half of the schools were in the north, half in the south. >> oh! nicely done. >> reporter: the country...

Child psychologist and university of chicago researcher dr. margaret beale spencer to design a pilot study for cnn and analyze the results. >> our children are always near us, you know, because we're a society, and what we put out there, kids report back. and you ask the question, they'll give you the answer. >> reporter: spencer's team tested more than 130 kids in eight schools with very different racial and economic demographics. half of the schools were in the north, half in the south. >> oh! nicely done. >> reporter: the country's much more diverse today than in the 1940s, the children in ...