Detailed text transcripts for TV channel - MSNBC - 20110424:11:49:00
And you say this is my story, i want $8,000. then you tell your customers, tell your friends? >> you tell your customers, you tell your friends. really, it builds on social media. so, a lot of these people are turning to twitter to facebook, to all those social media platforms, and the sites themselves are engaging or recommending that you engage your local immediata. so, hey, we're doing this thing, a cupcake factory in your neighborhood. let's get the local paper over to cover it. so, it is holistic in that sense to get the buzz, get the excitement. >> that's so interesting. there are all ki...