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Business and where you want to go to get people. at the end of the day you want your post to be retweeted. at some points you can think about it too much and get too analytical as to who you are following. you want to be followed by a lot of people and have them retweet your posts. it is like that old commercial where it goes from four, eight, 16, 32, 64 and it multiplies. >> for instance, you're looking to hire someone in the financial world, you might want somebody who has a lot of followers in that world? >> absolutely. but it also might be somebody to follow you, j.j., if there's a lot of ...

Retweeted. sometimes you can think about it too much and get too analytical as to who you're following. you want to be followed by a lot of people and have your posts retweeted so it gets out. it's the old commercial where it goes from four to eight to 16 to 32, it multiplies. >> you might want somebody who has a lot of followers in that world. >> absolutely. but also might be somebody to follow you, j.j., if there's a lot of people in the business community that are following your posts and i write something and you retweet that, it's going to hit people in a different way. and while you're i...