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Professional sense. so show them in a way that's more modern. so that they'll actually -- it will actually resonate. >> so they can relate. also you talked about, we use the word authentic, everyone does. authentic. but don't push stuff down. >> yes. >> right? be authentic about why you're talking to them. >> right, connect with them on an emotional level. it's funny, there's this video that publix put out, 2014, mother's day. literally an ad of a mom and her daughter and she's a pregnant mom, she is standing in the kitchen baking with her daughter. yes, they're casually showing ingredients. b...

Sense. so, show them in a way that's more modern. so that they'll -- it'll resinate with them. >> they can relate and also you talked about, we've used the word authentic, everyone does. but don't push stuff down. >> yes. >> right. >> be authentic about why you're talking to them. >> and connect with them on an emotional level. it was funny, there's this video that publix put out, and it's literally an ad of a mom and little daughter and she's a pregnant mom and she is standing in the kitchen baking with her daughter. they're casually showing ingredients, but by the end of this commercial, nob...

>> lucy. come on. put on the sauce. spread it out. come on. >> don't take my job. >> no, no, no. >> you don't push. >> sloppy, man. you're going nowhere, man. >> what? i'm getting there. >> has to be even, the sauce. >> okay. mushrooms and cheese. >> come on, man. customers are backing up here. they want the pizza. >> my pizza is good, okay? >> take that. give it to -- no, no, no, no. a little bit like that. give it to the lady. a little bit like that. a little bit like that. like that. good. >> pizza, i soon notice, is different here. toppings are somewhat on the high end. creme fraiche, rebl...

To sort of bring up these christian notion of sin and redemption. >> it really began with, first of all, largest quest well expressed in the book of psalms on the notion of humility. >> king david cheated on his wife and eventually was forgiven by god and allowed to ascend to power again. i talk to a lot of religious conservative people about his use of the king david parable, and many were offended by it, because he didn't -- to them he didn't ever seem contrite. >> sanford's exit from the conference room to his office turned into a media frenzy. >> come on, guys. >> seriously -- >> don't pus...

Brutality that these guys were willing to use with no thought at all. i just decided, don't push your luck. hopefully, the next few hours will be less painful. how wrong could i be? i can see in front of me, remy and the cab driver. it was good to see they were okay. there was a hope i would be able to rejoin them. but i soon lose sight of them. my mind was becoming filled with a depression. i could end up just being a skeleton in that jungle and no one would ever know that it was me. it was a feeling of being totally alone.