Detailed text transcripts for TV channel - MSNBC - 20170805:11:40:00
Industry. greg up in idaho, there's always been two constants in steve geisler's life. horses and business. >> i always tell people, it's a hobby gone bad. >> when he wasn't working at his father's farm supply and fertilizer business, chances were, you could find him at a local rodeo. it was at one of those events that steve got his inspiration to start his own rope making company, cowboy cordage. >> i was actually in a college rodeo and he had a horse for sale. so i went down and i was looking at the horse and he said, you know, he said i think i sell this kind of rope that you guys used. i s...
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