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Besides how unusual it is for american president to attack an american company. decision to zero in on bezos and amazon.com as target, highlighted divide. a divide between concrete and steel and zeros and ones, a split that is as much philosophical as it is economic. fraying of communities and shape of commerce. pulitzer prize winning author and historian jon meacham, upcoming book, battle for better angels, new chicken soup for our political souls. weigh in on how weird it is to be going after an american company that employs, i believe, more than 500,000 american citizens. >> presidents by a...

The element of surprise. >> reporter: how deep is the pool of illegals in the us? >> we do not have -- don't target, hard-working people. >> shocking someone who has been aggressive. >> they don't notify us. jails have been detaining us. throughout the united states. >> reporter: the third week of january? >> the officers feel they can do the job they are paid to do, we are professional in our job, making communities a safer place. >> reporter: the work you have been doing the last 25 years does that make america safer?

And useful. for example, a buy one get one free offer only works if you sell something that customers buy multiples of at the same time. two, factor in your bottom line. discounts should get buyers in the door but you should still make money. so evaluate carefully what you can reasonably offer. three, don't forget to prepare. if you attract people but you're not able to serve them well you're shooting yourself in the foot. make sure to inform your staff about your discount strategy and make sure the website is ready to hand tell additional sales. four, don't target only new business. offer ext...

Successful discounting courtesy of biz best dotcom. >> make the discount relevant. your offer should be appealing and useful. for example a buy one get one free only works if you have something that people buy multiples of at the same time. two, factor in your bottom line. get people in the door but you should still make money. evaluate it carefully what you offer. three, don't forget to prepare. if you attract people but are not able to serve them well, you're shooting yourself in the foot. make sure to inform your staff about your discount strategy and make sure the website is ready to handl...

>> make the discount relevant. your offer should be appealing and useful. for example a buy one get one free only works if you have something that people buy multiples of at the same time. two, factor in your bottom line. get people in the door but you should still make money.lue car. three, don't forget to prepare. if you attract people but are not able to serve them well, you're shooting yourself in the foot. make sure to inform your staff about your discount strategy and make sure the website is ready to handle the additional sales. four, don't target only new business. offer extra discou...