Gucci doubles down on pop-up strategy, launching one for Lunar New Year
Gucci doubles down on pop-up strategy, launching one for Lunar New Year By Imogen Bailey | 5 February 2021 Gucci has rolled out a new 'Gucci Pin' in celebration of its new Lunar New Year collection. The Doraemon x Gucci collection, created to celebrate the upcoming Lunar New Year, features the famous Japanese manga and anime character, Doraemon – the cat-type robot sent from the 22nd century to help a young boy (Nobita Nobi). The pin complements the collection and helps to create an immersive experience for shoppers, Gucci said in a statement. "Crossing the magical pink 'Anywhere Door' ...
Source: ragtrader.com.au