Online fashion retailer Shein appoints Australian marketing agency
Online fashion retailer Shein appoints Australian marketing agency July 30, 2021 10:19 Online fashion platform Shein has appointed marketing agency How Communications to its brand account. The Chinese e-commerce company is worth an estimated US$15 billion, with some, such as Insider, labelling it as a fast fashion brand, that “encourages a cycle of constant buying”. The project is in partnership with Melbourne fashion PR agency Effie & Co, and includes an ongoing 12 month PR campaign to establish the Shein brand in Australia. Ted Wang, country head AUNZ at Shein, said: “The How Commu...
Source: mumbrella.com.au