Havas Media helped build the world's first intrinsically inclusive TV broadcast station
Havas Media won ‘Best in Representation of Diversity and Inclusivity in a Campaign’ at The Drum Awards for Social Purpose, with a project called ‘Omroep Zwart’ - ‘The Black Network’ in Dutch. Taking advantage of The Netherlands’ fully public broadcasting system, the creators of this new, inclusive TV channel had to fundraise fast to make their dream a reality. Here, the team behind this winning idea explains how it came to life.