'Dogs of the Dow' Decade Edition...More Pains Or Gains Ahead? - Verizon Communications (NYSE:VZ), IBM (NYSE:IBM), Walgreens Boots Alliance (NASDAQ:WBA)
The ‘Dogs of the Dow' investment strategy became popular in the early 1990's when author Michael O'Higgins wrote a book titled "Beating the Dow - A High Return, Low-Risk Method for Investing in the Dow Jones Industrial Stocks With as Little as $5,000."
Source: benzinga.com