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On the left. the left by and large, and this goes to the language and messaging, want peace at almost any cost, whereas the right side, we want security first, then peace. so part of the language we used was netanyahu for secure peace. we took the language of the left and the right and put them together, because back then, the other dividing line was people who identified first as a jew versus people who identified first as an israeli. they were very different in the way they acted and the way they voted. so we needed to make sure that the people who self identified asjews, who tend to vote mo...

On the campaign strategy. their first big joint success was benjamin netanyahu's surprise victory in israel in 1996 against the strong favourite. how did you help benjamin netanyahu win? that is a fascinating case. when we came in, we took the system, a different system than people understand. your tv time is limited by the government. we came in and the idea of repetition. we would repeat the same advert several times in a four—minute block. what was the message? the message was about jerusalem, i think? two main messages there, but the main one was that paris would dividejerusalem, and the...

Want peace at almost any cost, whereas the right side, we want security first, then peace. so part of the language we used was benjamin netanyahu. your piece, we took the language of the left and the rate of the left and the right and put them together, because back then, the other dividing line was people who identified first as a jew versus people who identified first as an israeli. they were very different in the way they acted and the way the voters. they acted and the way they voters. so we needed to make sure that the people who self—identified asjews, tend to vote more right of centre...

Benjamin netanyahu win? that is a fascinating case. when we came in... we took the system, a different system then, many people in the west may realise. your tv time is limited by the government. we came in and the idea of repetition. we would repeat the same advert several times in a four—minute block. the message was about jerusalem, i think? there were... two main messages there, but the main one was that paris would dividejerusalem, and peace through security. in israel, there is a dividing line, and has been for many years, between the right on the left. the left by and large, this goes...

Frankfort called Roger Waters one of the world’s most widely-known antisemites, but he was allowed to perform.