Jackpots Creator BlueRibbon Joins DraftKings Family
April 6, 2021, 7:45 am · US online gambling operator DraftKings on Monday announced that it has bought Tel Aviv-based jackpot and gamification company BlueRibbon Software. DraftKings said the move will help it enhance customer experience. The operator will now integrate BlueRibbon’s unique jackpot functionality and other marketing tools as it grows its presence in the US iGaming market. BlueRibbon was formed in 2017 by online gambling industry veterans Amir Askarov, who serves as the company’s CEO, and Dan Fischer, its CMO. The two executives, together w...
Source: casinonewsdaily.com