CNN Your Money August 31, 2013 13:53:00
Lesion. yahoo! sports is the leader. espn and cbs sports are close behind drawing traffic from their tv audience. >> i think for a lot of companies, fantasy has meant one thing, and that is revenue. fans are so interested in getting at that edge against the other players that they're willing to pay for it. >> reporter: it seems the sites benefit from the competition. 7% of users look at just one site for their research. look at this. 44%, they look at four or five different sites to research their teams, and 30% look at six sites or more. all those eyeballs mean more advertising revenue. so wh...