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Blonde ambition: vlogging and a virtual Dream House help Barbie realize a digital future Barbie’s brand makeover – which has seen the doll evolve from blonde bombshell to 21st-century role model – has been well documented in recent years. Now, its top marketer Lisa McKnight is hoping smarter content, and even smarter tech, will propel the toy to new heights for a locked-down generation. Netflix, Amazon, Spotify and Barbie – just some of the brands that witnessed a Covid-19 boost in 2020. Though the 62-year-old doll might appear out of place on a list domin...

Professional Women's Hockey Player's Association gains backer for Calgary team Canada's Brigette Lacquette battles with USA's Jocelyne Lamoureux-Davidson during second period action at the women's world hockey championships in Kamloops, B.C., Monday, March 28, 2016. The Professional Women's Hockey Player's Association has signed Scotiabank as a sponsor for its Calgary team, which includes Lacquette. THE CANADIAN PRESS/Ryan Remiorz December 10, 2020 - 8:30 AM CALGARY - The Professional Women's Hockey Player's Association has signed a sponsor for its Calgary...