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Germany is the fourth largest country importing Finnish food. In 2021, Finnish exports to Germany amounted to EUR 119 million. In 2021, German online retail also increased by 16% to EUR 87 billion. The strongest growth took place in food and beverages with an online retail value of EUR 4.5 billion. More than 46 million German consumers have already purchased products from Amazon. Business Finland’s Food from Finland program has discovered the potential of Amazon.de as a sales channel. ....