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Mustache on the car. it is a marketing gimmick. but it helps a person who wants a pickup to spot the car. i also had the passenger's phone number. >> your destination is on the left. >> and his name? kim? >> unlike normal cabs they let drivers get in the front seat. >> welcome. is this your 1 lift drive? >> my first lift. >> where are you headed? >> jim signed up for lift because it is cheaper than taxis maybe 20 percent cheaper. >> i have friends that used it. he likes it they let you sit in front. lift's founder says it makes for a friendlier ride. >> you see the pink mustache lots of times ...

Car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's founder says that makes for a frien...

This ridiculous mustache on our car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's fou...