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This ridiculous mustache on our car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's fou...

>> we got one. >> they make us put this ridiculous mustache on the car. it is a marketing gimmick but it also helps them pick being picked up spot the car. >> your destination is on the left. >> his name? >> tim. >> unlike normal cabs lift drivers invite customers to get in the front seat. >> welcome. >> thank you. >> is this your 1 lift drive? >> my first lift, yeah. >> where are you headed? >> he signed up for lift because it is cheaper than taxis. maybe 20 percent cheaper. >> i have had friends use it and they raved about it. >> he likes that the passengers sit in front. it makes for a frie...

This ridiculous mustache on our car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's fou...

This ridiculous mustache on the car. it is a marketing gimmick but it helps the person who wants a pickup to spot the car. i have the passenger's phone number. >> your destination is on the left. >> and his name. >> kim? >> unlike normal cabs they invite customers to get in the front seat. >> welcome. >> thank you. >> is this your first lyft ride? is>> first lyft. >> he signed up for lyft because it is cheaper than taxis. 20 percent cheaper. >> i have friends who used it and they rave about it. >> he likes it that lyft passengers sit in front. it makes for a friendlier ride. >> you see the pin...

This ridiculous mustache on our car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's fou...