Page 11 - Driving Course News Today : Breaking News, Live Updates & Top Stories | Vimarsana

They were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout. and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. and so while he'd take his phone calls, the driving instructors would get more and more infuriated. >> would you type in her number. >> no, phone over. >> i deleted her number. >> keep your [ muted ] hands on the driving wheel. >> for parrot, it was a home run because it allowed them to get the message out to a ton of people for...

>> we showed the problem by going out and secretly signing up a bunch of driving instructors. they showed up. they were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout. and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. and so while he'd take his phone calls, the driving instructors would get more and more infuriated. >> would you type in her number. >> no, phone over. >> i deleted her number. >> keep your [ bleep ] hands on the driving...

Advertising. >> can i have my phone back? >> no. >> it turns out this was really a campaign for a wireless headset provider. but most people don't know that. that's the best part. most people just watch it, they think it's an amazing video, they share it with somebody. >> as you know from first of july you're not allowed to talk on the cell phone. >> it's ridiculous. >> parrot is the world's largest manufacturer of hand-free car kits. we wanted to show how complicated and inconvenient and sometimes even dangerous it becomes to be talking on the phone while you're trying to concentrate and do s...

Sometimes even dangerous it becomes to be talking on the phone while you're trying to concentrate and do something else. >> parrot communications and ground zero advertising bet on viral video to drive their point on. but what makes the video so believable is there's an element of reality to it. >> pull over! get out of the car. i'm driving. >> hold on, hold on, hold on. >> get out of the car. >> we showed the problem by going out and secretly signing up a bunch of driving instructors. they showed up. they were unaware that our student driver was actually a plant. and as he was taking his driv...

But what makes the video so believable is there's an element of reality to it. >> pull over! get out of the car. i'm driving. >> hold on, hold on, hold on. >> get out of the car. >> we showed the problem by going out and secretly signing up a bunch of driving instructors. they showed up. they were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout. and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. and so while he'd take his phone calls, t...