Truck Shoppers Prefer Electric Ford F-150 To Tesla Cybertruck
While both ICE and EV shoppers consider price to be a key indicator in the purchasing decision, more ICE shoppers (77 percent) considered horsepower to be important than EV shoppers (58 percent). However, EV shoppers are much more concerned about their truck having the latest technology. Respondents were also asked to rate how appealing they find upcoming electric trucks based purely on pictures. These images excluded brand and model references. Here, the electric Ford F-150 came out on top with 59 percent of consumers considering it appealing, followed by 41 percent for the GMC Hummer EV. Su...