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well, let s talk to richard burgess, who s the director of news content for bbc news. richard, can you see why some viewers feel that the coverage has been intrusive? i think some of the coverage has been really difficult to watch. and, you know, of course, it s really important that we respect the dignity and the privacy of those involved. but at the same time, it s really important that our reporters faithfully show what they are witnessing on the ground. and it s worth saying that, you know, people on the ground have been really grateful to our teams for bringing news of this appalling tragedy to to a wider audience. to a wider audience. can we talk about a specific example, which is the father who has just found out that his whole family have been killed 7 that moment when people first receive news of death, many viewers felt could be seen as voyeuristic. well, we think really hard about all the sequences we show. and obviously, you know, when you re watching a tele ....
The knock on effect of this row on bbcjournalism. drjeff bartley agreed. finally on tuesday, a number of bbc outlets reported that the soft drink lilt is going to be rebranded next week as fanta pineapple and grapefruit. not for the first time, there were accusations that journalists had fallen for a pr stunt, confusing a marketing ploy with actual news. thank you for all your comments this week. ....