Brands search for new agency skills according to latest report
By The Drum-21 December 2020 17:00pm Brands search for new agency skills according to latest report In a recent survey of brand marketers 61% suggested that their needs from agencies were changed due to the new conditions caused by the Covid crisis. Following The Drum’s recent Agency Outlook Report, The Drum has undertaken a survey of brand marketers to understand just how their practices and plans have been affected by this year’s pandemic. Many of the findings confirm the scale and universal nature of the impacts, with 90% of those brands surveyed admitting to plans in a...
Source: thedrum.com