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By Staff Writer-01 April 2021 00:01am AMV BBDO’s #WombStories campaign for Bodyform helped it take top spot in the UK The most awarded agencies in the UK, US and APAC regions have today been revealed in the latest instalment of the World Creative Rankings. Published by The Drum, this annual study aggregates and analyzes the results of all of the advertising industry’s major international award schemes to determine which companies, clients and creatives produced the most celebrated work of the previous calendar year. Now, we are bringing you the geographical breakdowns, sho...
By The Drum-21 December 2020 17:00pm Brands search for new agency skills according to latest report In a recent survey of brand marketers 61% suggested that their needs from agencies were changed due to the new conditions caused by the Covid crisis. Following The Drum’s recent Agency Outlook Report, The Drum has undertaken a survey of brand marketers to understand just how their practices and plans have been affected by this year’s pandemic. Many of the findings confirm the scale and universal nature of the impacts, with 90% of those brands surveyed admitting to plans in a...